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Cologne: The Spirit of Poland
January 19, 2015 - January 25, 2015
The Spirit of Poland will showcase Polish design in Cologne
imm cologne Art Fair – Pure Talents zone
Culture.pl, in collaboration with the Polish Institute Düsseldorf, will present the next edition of The Spirit of Poland, starting on the 19th January as part of the international interiors fair, imm cologne. Six brands will represent Polish design at one of the most important industry events in Europe.
Promotion of Polish design at exhibitions and fairs abroad is one of the most important aims of The Spirit of Poland initiative. Thanks to the collaboration of Culture.pl and the Polish Institute in Düsseldorf, Polish brands will have, one more time, a chance to present their potential to international audience. After a success in Brazil (where the initiative participated in DW! São Paulo Design Weekend, as well as organised an exhibition at the National Museum in Brasilia), The Spirit of Poland is back in Europe. This time, at the imm cologne fair, as part of the Pure Talents zone, the following companies will be on show: Vzór, Tabanda, Ćmielów Design Studio, Kafti, Kosmos and Malafor.
Polish design, promoted by The Spirit of Poland, is mostly about strong brands and well designed products. It is design with high aesthetic and utility values, which becomes a symbol of Polish material culture, its history and contemporary development. Pure Talents, as part of the imm cologne, is a space where new concepts of furniture, lighting and accessories will be presented by international designers. “Products chosen for this exposition, show how Polish designers work with material creatively, how they deal with logistical issues, how they draw from local traditions and resources of the Polish market. These are, first of all, market products, with a strong commercial potential” – says Monika Brauntsch, one of the organisers.
The imm cologne will open the fair season of 2015. It is one of the most important trade events for interior design in the world, where companies showcase their newest collections, products and concepts. The presence of Polish brands, at such a prestigious event, is a chance for showcasing Polish design in the international forum.