TOKYO DESIGN WEEK
Grynasz Studio
TOKYO DESIGN WEEK’s main content is the ‘Creative Life Exhibition’, a showcase area that attracted more than 110,000 visitors last year, thus creating promotional opportunities for both corporations and creators. The visitors include manufactures, buyers, various media, and people from the design industry who can become business incubators. TOKYO DESIGN WEEK is an two-faced international design event: ‘Business to Business’ (B to B), by matching new business partners, and ‘Business to Consumer'(B to C), by creating access and connections between the consumers and creators.
Tokyo Design Week visitors are coming from both outside and inside the design industry. A wide range of visitors is one of the characteristics that makes the event very different from trade shows. In recent years, more exhibitors aim to approach consumers, attempting better branding and more product promotion. Especially after IT and SNS have prevailed among general public, every person can be an information sender and be the media itself. The visitors to TDW are very active in collecting information as well as sending out the information. It is considered as one of the possibilities to target the audience which does not react to usual commercial forms and advertisements and thus more corporations and companies are focusing on this huge potential market.
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