MAKING THE LYNX COVER
In the new issue we focus on art that impacts on all the senses and its interaction with a viewer. We present a series of essays concerning taste, smell, hearing, sight, touch, as well as new senses such as the awareness of time passing or of our body position. However, the first step into sensory experience is our lenticular wobbling jelly cover, designed by Sam Bompas and Harry Parr — the leading experts in multi-sensory experience design. They create fine English jellies and curate spectacular culinary events. That’s how they combine their love of food and architecture and produce architectural jellies. Bompas & Parr also claim to be the first group to ever record the sound of jelly wobbling.
The sensory experience is the topic of this issue so we are focused on art that acts on all our senses, and its interaction with recipients is an inherent part of this art. That’s why we have chosen this London-based artistic duo to show their work on our cover. The photo shoot took place at their multi-disciplinary studio based in south London. It was full of people because the whole team of creatives, designers, cooks (who develop and produce projects and experiences) work there on a daily basis. Their cook prepared for us special jellies. Our contributor – Marek Wołyński was responsible for managing and directing the photo shoot, and David Tett was our photographer. Tett is an award-winning editorial photographer. He collaborates with The Times newspaper, National Geographic Traveller, Easyjet Magazine, Time Out, the Royal Shakespeare Company, Kings College London and University College London. During the photo shoot, they were changing backgrounds, compositions and various types of jellies. You can ask us: why we show a jelly on a magazine cover? Making of jelly a fun, informative, visually stunning and entertaining starting point we would like to show that there are no boundaries in art. In the carefully calculated art world, playfulness can be a breath of fresh air. While artists can become proficient at using fun as a medium, it would be ignorant to assume that a few moments of amusement is where it ends. Frivolity has become a method for introducing audiences to matters that reach far beyond the initial glee of interaction with the artwork, and while there is nothing wrong at all with taking pleasure in play, we should expect that there is usually more beneath the surface of even the most innocent game. Maybe the art world is like our jelly – is wobbling. The final result you can see on our cover. So we invite you to sense the taste of art. Even more importantly, make the art part of you. Time for some reading and a moment offline.
Written by Lynx Team
Video by Anna Dziuba
Photo shoot collaboration: Marek Wołyński
Photo by David Tett